Archive for Packaging PR

The PET Packaging market is forecast to grow to $57 billion by 2017, according to a new report by Smithers Pira.

The packaging consultancy says global consumption of PET packaging will grow to almost 19.1 million tonnes by 2017. Driven mainly by increasing demand in emerging and transitional economies, the market will grow 5.2% per annum with a focus on Asia Pacific, South & Central America, Central & Eastern Europe and the Middle East and Africa. Barrier PET bottles and jars for juices, milk, teas, beer, wine and food, are forecast to register strong growth over the period 2012-17. Read the rest of this entry »

Consumers will be able to eat packaging within the next year, due to a US-based firm and a Harvard professor developing edible packs.

Packaging News reported that Monosol, manufacturer of water soluble polymer films, and Dr David Edwards with his team at Harvard’s Wyss Institute say that they will soon start marketing edible packaging.

Both say that the market has yet to be tapped. It will help reduce dependency on plastic as well as the overall amount of food waste. Read the rest of this entry »

The social media world is made up of hundreds of different platforms, from the more well-known Facebook, LinkedIn and Twitter to the lesser known Pintrest and Flikr alongside other digital marketing activities such as e-newsletters and blogging. For brands starting to build a presence online it can be difficult to know where to focus resources and which tools are most appropriate for their businesses.

The avenues that might suit a consumer facing brand, such as Facebook, will not necessarily work for a b2b brand where professional portals such as LinkedIn are more effective.
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Building a social media presence and engaging in other digital marketing activities are becoming increasingly popular as promotional tools like branded Facebook pages develop. Making sure these activities fit in with your wider communications strategy can be a difficult balance to achieve.
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Search Engine Optimisation, or SEO, isn’t the most exciting tool available in the digital marketing world when compared to the likes of social media campaigns and blogging, but when done well, its benefits can by far outstrip those of its more creative counterparts.

Search engine websites such as Google, Yahoo! and Bing make up some of the most visited websites across the world. In June 2011, Google sites passed one billion unique users per month and increasingly consumers and businesses are using these search engines to find the products and services they want. It pays therefore for your business to get as close to the top of the results page as possible for your key search terms.
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Using social media and digital marketing to promote your products and services is a tricky business and warrants the same care and attention as any other element of your marketing strategy. A lack of consideration for your overall communications strategy or a neglect of the potential risks that an online presence may have can easily do significant damage to your business, both online and in the real world.

However, when carefully considered and carried out in line with a wider communications strategy, social media can have a highly positive impact on reputation and customer service alike, generating sales in new markets and strengthening brand loyalty.
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As a showcase for new thinking, industry technologies and a platform for innovation, conferences and exhibitions have come a long way from the days of the overhead projector and the captive audience.

Video might well have killed the radio star but live events are far from being done in by the webinar and conference call and are embracing new technologies to reach out beyond the confines of the conference theatre. This is having a huge impact on how businesses portray themselves on this very public and international platform.
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The pressure is on for brands to start making their packaging more sustainable with recent research for Marketing magazine suggesting that 56% of consumers have decided against buying products that had too much packaging.

But there is certainly a balancing process to bear in mind in ensuring that reducing packaging does not dent the appeal of brands to consumers.
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The tragedy of Italy’s cruise ship Costa Concordia in January serves as another reminder for the need for strong crisis management plans.

Solid preparation, a coordinated team and a well thought through plan can make the difference in maintaining a company’s reputation during a crisis and in its aftermath.

It is not only the crisis period that is important – the preparations before and the evaluation after should receive attention when considering crisis communications. Good crisis management can be planned according to the below key stages:
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Working on behalf of metal packaging manufacturers, Alupro (Aluminium Packaging Recycling Organisation) has launched the UK’s biggest industry-funded recycling programme focussed on boosting collection levels for packaging, involving funding partners from across the metal packaging, reprocessing and drinks industries.

The eight week campaign launched in Northern Ireland with local authority waste partnership arc 21 and waste management partner Bryson Recycling, is based on a pilot programme developed by the Beverage Can Makers Europe (BCME), Novelis and Tata Steel, and supported by the Waste and Resources Action Programme. The 2010 pilot scheme saw capture rates for metals increase by up to 40% in some collection rounds, as well as increases in collections of other dry recyclables.
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