Archive for Outdoor PR

The Outdoor Industries Association is taking its campaign to raise the profile of the industry to the House of Commons.

The trade association is inviting members to its next Directors Forum on May 16th 2012 at House of Commons to meet David Rutley MP for Macclesfield and the co-chairman of the All Party Parliamentary Committee for Mountaineering and the vice chair of the APPG on National Parks.
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The rise of ‘cotton wool kids’ is being challenged in a new campaign from the National Trust.

The conservation organisation has created a team of ‘Super Rangers’ at National Trust properties around the country who will teach children how to climb a tree, make a den and skim stones in an effort to get them to enjoy the outdoors with confidence.
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JD’s executive chairman Peter Cowgill has pledged to keep Blacks focus on outdoor.
Commenting on the group’s latest figures Mr Cowgill said: “There are no plans to turn Blacks into a more fashionable brand.

“There will be no loud music blasting at you. We will stay true to the core values of Blacks.”
Mr Cowgill said that Blacks Leisure is expected to make a loss for the first half of this year and admitted it will need more time to revive the troubled store chain. Read the rest of this entry »

Country stiles are set to be banned from one of Britain’s most famous beauty spots – in a bid to help overweight walkers according to reports in several national newspapers.

Officials are expected to introduce a strategy favouring gaps in fences or gates rather than the quaint wooden structures that have graced the countryside for centuries.
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The social media world is made up of hundreds of different platforms, from the more well-known Facebook, LinkedIn and Twitter to the lesser known Pintrest and Flikr alongside other digital marketing activities such as e-newsletters and blogging. For brands starting to build a presence online it can be difficult to know where to focus resources and which tools are most appropriate for their businesses.

The avenues that might suit a consumer facing brand, such as Facebook, will not necessarily work for a b2b brand where professional portals such as LinkedIn are more effective.
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Building a social media presence and engaging in other digital marketing activities are becoming increasingly popular as promotional tools like branded Facebook pages develop. Making sure these activities fit in with your wider communications strategy can be a difficult balance to achieve.
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Search Engine Optimisation, or SEO, isn’t the most exciting tool available in the digital marketing world when compared to the likes of social media campaigns and blogging, but when done well, its benefits can by far outstrip those of its more creative counterparts.

Search engine websites such as Google, Yahoo! and Bing make up some of the most visited websites across the world. In June 2011, Google sites passed one billion unique users per month and increasingly consumers and businesses are using these search engines to find the products and services they want. It pays therefore for your business to get as close to the top of the results page as possible for your key search terms.
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Using social media and digital marketing to promote your products and services is a tricky business and warrants the same care and attention as any other element of your marketing strategy. A lack of consideration for your overall communications strategy or a neglect of the potential risks that an online presence may have can easily do significant damage to your business, both online and in the real world.

However, when carefully considered and carried out in line with a wider communications strategy, social media can have a highly positive impact on reputation and customer service alike, generating sales in new markets and strengthening brand loyalty.
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As a showcase for new thinking, industry technologies and a platform for innovation, conferences and exhibitions have come a long way from the days of the overhead projector and the captive audience.

Video might well have killed the radio star but live events are far from being done in by the webinar and conference call and are embracing new technologies to reach out beyond the confines of the conference theatre. This is having a huge impact on how businesses portray themselves on this very public and international platform.
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Mark Cavendish was on the radio last week, again. He won a second stage of the Tour of Qatar bike race. Why so significant? Well, it was consistently on BBC sports news throughout a day when Harry Redknapp was being hotly tipped as the new England manager. Other than our friend Cav, you couldn’t move for Redknapp-mania.

All this a week after the Times ran front page stories on cycling TWO days in a row as part of its Save our Cyclists campaign. And with a GB cycling team for the Olympics looking hot to trot, cycling in the mainstream media looks set to continue. Read the rest of this entry »