Twitter – we’ve all heard about it but apparently many of us don’t use it.
According to recent figures Twitter usage remains a niche activity. The Pew Internet & American Life Project announced this month that Twitter usage had risen from 8% of US internet users in autumn 2010 to 13% in May 2011, a 62.5% increase in penetration.
Awareness of the micro blogging service was high, at 92%, but just 8% of consumers ages 12 and over said they had ever used it.
Food PR - Twitter usage problems
Discounters are making progress as the ‘two nations’ retail effect continues according to the latest grocery share figures.
Most notably it is the continental discounters and the premium retailers who are performing best leaving the remaining retailers feeling the pressure.
Food PR - Supermarket discounters make progress
The Kantar Worldpanel statistics for the 12 weeks ending 12 June 2011 show the grocery market growing at 4.7% per year. However this conceals the sharp slow-down that was expected after the Royal Wedding and Easter boost.
Growth for the four weeks ending 15 May 2011 was 7.8% but this has slumped to 2.5% for the latest four weeks.
It was a busy weekend of cycling for Pelican PR’s specialist sport and outdoor pursuits team as they masterminded the PR effort for British Cycling’s National Road Race.
Cycling PR - Wiggins takes national championships victory
Sky Pro Cycling rider and British Tour de France hopeful Bradley Wiggins took victory in Sunday’s (26 June) men’s Elite Road Race Championships, whilst the earlier women’s race was won by Garmin-Cervélo rider Lizzie Armitstead.
Digital PR - failing facebook
The continuing revival of the discounters in 2011 has been confirmed by the latest monthly figures from Kantar Worldpanel.
According to a report in The Grocer, Aldi grew its market share in the three months to 20 February from 2.8% to 3.1%, new data shows, while Lidl boosted its share from 2.2% to 2.4%.
At the upper end of the market, Waitrose achieved its highest ever ranking, with market share of 4.4% for the period.
Sainsbury’s grew its share from 16.3% to 16.5%. That narrowed the gap to Asda in second place, whose share slipped slightly to 16.9%. And Tesco lost share, down 0.1 percentage points to 30.3% of the UK grocery market.
What does yesterday’s launch of The Daily mean for the future delivery of news?
Rupert Murdoch’s new venture describes itself as: “the first digital news publication with original content created every day exclusively for the iPad. Built from scratch by a team of top journalists and designers, The Daily covers the world: breaking news, sports, pop culture, entertainment, apps, games, technology, opinion, celebrity gossip and more.”
The Pelican team has been boosted with today’s announcement that we have been short-listed for three Fresh Awards.
Our team has been nominated for Best Consultancy Team and our campaigns for The British Frozen Food Federation and the British Metals Recycling Association have been nominated for Best Business-to-Business campaign and Best Public Affairs and Lobbying respectively.
The Fresh Awards recognise the very best PR campaigns delivered by consultancies based outside London.
Pelican’s specialist recycling PR team have been chosen to promote the UK’s biggest waste and sustainability event the Recycling and Waste Management exhibition (RWM).
This year the show takes place at Birmingham’s NEC between 13 and 15 September. It is expected to attract over 10,000 visitors this year. Read the rest of this entry »
With consumers counting every penny, brands need to be looking over their shoulder as private label is rapidly catching-up says new US research.
According to Mintel private label companies continue to introduce better-for-you products and more attractive packaging, whilst being easier on consumers’ pockets. Their efforts seem to be working. The research company found that 44% of American grocery shoppers believe store brand products are of better quality today than they were five years ago. Read the rest of this entry »
At Pelican PR we believe it’s good news for the PR industry that the Office of Fair Trading has announced that it will take action against celebrities who plug brands online without revealing they are getting paid for the endorsement.
Brands have not been slow to make the most of the PR opportunity provided by Facebook, Twitter and other social networks. Read the rest of this entry »
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