Public Relations Case Study - Tryton Foods

Background Tryton Foods, the maker of the famous Aunt bessie Yorkshire puddings, decided to launch a new foodservice business to capitalise on the boom in eating out. In what was dubbed a 'revolutionary' move, they decided to create Tryton Foodservice brand separate from Aunte Bessie. Programme Taking the revolution theme, we organised a press launch on the London Eye, which attracted all the top name foodservice journalists and led to extensive trade press coverage.

We followed this with an active PR campaign highlighting product launches and developments and we created extra editorial opportunities with sponsorship, round-tables and advertorials.

We capitalised on seasonal opportunities by creating spoof stories on the launch of a heart-shaped Yorkshire pudding for Valentine's Day and alternatives to turkey at Christmas. And when the client launched a new ready meal that came packed in a pouch, we adopted a kangaroo at Chester Zoo and christened him Tryton.

In addition to the PR campaign, we organised a highly enjoyable evening cruise on the Thames for Tryton's top customers to coincide with the International Foods Exhibition.

Results

The campaign secured a high level of trade press coverage, creating immediate visibility for the new foodservice brand and helping establish Tryton as a leading provider to the foodservice market.