Public Relations Case Study - Findus Foodservices

Background When Findus decided to enter the normally low profile foodservice market, we recognised opportunities beyond normal trade press coverage. Programme We saw the launch as a significant expansion by one of Sweden's largest companies and felt it was a significant business story. We launched a press relations campaign designed to secure coverage on national newspaper business pages.

Taking the theme of 'A Big Swede Is Coming' we sent invitations in the form of a real swede with details of press launch attached. The invitation alone lead to coverage in the Daily Telegraph's Business Diary.

The London launch at the Swedish Embassy was well attended by the trade press and the Daily Telegraph who ran a strong article with a picture of the MD on the following day's business page. Subsequent product launches gave the campaign 'legs' and benefited from the raised brand awareness.

Results

The six month campaign resulted in considerable awareness for Findus Foodservices and helped the client meet their year one penetration target.