Primark’s handling of the horrific Bangladesh factory collapse has not just been an example of crisis communications but a salutary lesson in the value of adopting a strong corporate social responsibility (CSR) strategy.
When a clothing factory collapsed in late April killing 350 people it was headline news around the world and UK retailer Primark, which sources garments from the site, was immediately associated with the disaster in the media.
A standard but genuine ‘shocked and saddened’ statement was issued by Primark’s press office and that’s traditionally where the PR response would have ended.
After all what responsibility could Primark have for the deficiencies of the Bangladesh construction industry? Read the rest of this entry »