A new ‘Green Father Christmas’ campaign is calling for the festive icon to once again embrace his green coat, abandoning his allegiance with big global consumer brands.
Launched by crowd funding platform Abundance Generation, the campaign stands for a green Christmas less focused on consumption. ‘Green Father Christmas’ calls for those holding a greener Christmas to share his image online, allowing his new look to travel across the world.
This image was last spotted in the 1920’s, before a well-known drinks company expanded his waistline and dressed him in red to promote its brand. Far removed from his modern image, Father Christmas once dressed in green, cut a slim figure, assisting children and those in need.
Read the rest of this entry »