Creating N-Ice – the world’s first gourmet restaurant serving fine frozen food- has got to be a PR winner in anyone’s book. The judges at The Grocer also agreed, ensuring we were the only Northern finalist for the prestigious grocery industry Oscars – The Grocer Marketing Advertising PR Awards.
Part of a long-term campaign to challenge long held prejudices about frozen food, N-Ice was just one part of a bigger campaign. Organised by our food PR team it has seen sales of frozen rising in both the retail and fooservice markets. See the full case study.