When St Helen’s Farm, the UK’s largest goats’ milk producer, wanted to give sales a boost in the critical Christmas trading period, we were right on song with a top class digital campaign.
To create an on-line buzz that would generate traditional print and broadcast coverage. Our creative hook was that dairymen had noticed the goats bleating in harmony with the Christmas music played to them during milking. With a bit of computer wizardry, we soon had videos of three carol singing goats. These were seeded on YouTube and a Facebook fan page was created.
We then took the campaign to another level with a spoof press release that goats gave more milk when listening to Mariah Carey’s ‘All I want for Christmas is You’. This gave the story popular news appeal and soon the nationals were featuring it.
The videos received 20,000 views and visits to the St Helen’s website increased to over 5,000 views, 4,220 of these were unique and 75% were new visits. The story was covered by the Sunday Mirror, BBC Radio 2, the Daily Express and the Daily Telegraph as well as the Independent, the Sun and the Sunday Times.