Meltog is the UK mainland’s largest manufacturer of industrial shredding systems for food waste, packaging and a range of other materials. After three decades in business the company needed to refresh its image.
Pelican undertook a full brand review and recommended a range of communications initiatives. These included a brand ‘refresh, advertising campaign and a PR push on the back of the new image. We produced a full set of brand guidelines, a new brochure, product ads and display materials. Plus we ensured the company’s media profile was at an all-time high
The new look was rolled out across the business and launched at a major trade show with via a new look stand. Customers loved the new look and the client reported an increase in orders on the stand.